Tag: turnto

@NYC

FanGager and Finding Fan Value

 , , , , , , ,

At the beginning of my call with Eran Gefen, CEO of NYC-based, FanGager, we talked about how CRM 2.0, and even social CRM are not particularly appropriate labels to describe his company.

FanGager software lets businesses measure the frequency of wall posts, tweets, likes, and other social interactions, as well as visitors engaging with surveys, trivia questions, and actual games, like collecting virtual cupcakes.

And FanGager does, ahem, measure and reward customers who actually purchase products.Continue reading

@NYC

Five of Our Favorite Small Business Apps

 , , , 3

It is hard to keep track of all the startups that are emerging daily from apartments, hackathons, and incubators. And from within the ranks of unemployed workers, many are cranking out business plans and working out sales projections at their neighborhood Starbucks.

We are definitely in a new era of entrepreneurship. One factor that makes starting your own less of a dream and more of a practical reality is that the costs of IT infrastructure have dropped significantly in recent years. It’s just cheaper than ever to buy a phone system, establish a web presence, and build out administrative functions for sales and marketing.

I’ve come up with five web-based apps that bring IT for little or no cost to IT-less companies.Continue reading

@NYC

NYTM 8/3/10: Shirky Rebutted, Social Shopping, and Semantic Web

 , , , , , , , , , , , 1

My ears are still ringing from a rant by Sam Lessin, Drop.io founder, as he went about trying to disprove intrinsic altruism and trust, and reclaim the commanding heights with neo-classical economics. More on this later, but it is a curious position for a tech entrepreneur whose site is based on people uploading and sharing content for a cost of bupkis.

A few of the high points for me at last night’s New York Tech Meetup: TurnTo, which lets online shoppers find out what friends have purchased; Twilio (which I’ve written about before) had a nice telephony demo for this data-centric audience, and Indaba is a great site for helping musicians monetize their craft.

Oh, and there was a startup, I think called Microsoft, showing off their Bink, or maybe it’s Bing(?) search engine. And Willow Garage, a robotics startup, gave us a glimpse into a future where we stay at home and let our mechanical avatars roam the corridors and aisles of faraway office suites.Continue reading