Jonah Peretti explains viral marketing
HuffingtonPost founder and “viral media marketing hotdog” Jonah Peretti spoke at the NY Viral Media Meetup last week.
Sure enough the slides from the talk have now gone viral. Here are the key takeaways, things you already knew but you just didn’t have the sense to condense into a short deck. One, viral content is spread through a network of bored office workers. Two, you never can tell what will go viral. And three, the web is ruled by crazy people.
He also dispensed valuable advice on how to present serious news on the Web, which he perfected at Huff Post. It’s something I’ll be trying to put into practice. Hint: it has to do with mullets.
Peretti’s presentation can be found in its entirety after the link.Continue reading