Last week, the HBR blog turned its attention to the recent infestation of daily deal sites that are causing great harm to businesses.
After much study and multi-regression analysis, they’ve decided that sites like Groupon and LevelUp, are really offering … price promotions.
I was kidding about the multi-regression part. But HBR blogger Utpal M. Dholakia, Distinguished Associate Professor of Management at Rice University, warns that “price promotions are fraught with danger and are suitable only for very specific purposes.” Continue reading