Pavan Katepalli had his ‘aha’ moment about blogs when he was running his second startup, a search engine marketing service.
In trying to expand the online marketing presence of one his clients, he discovered that bloggers hold a lot of power in terms of directing traffic and boosting visits.
After selling the SEM company—his first startup, by the way, was hatched while he was a Rutger’s undergraduate—Pavan then went on to found BloggersCompete.
The idea is simple: advertisers initiate a contest for bloggers, suggesting general themes to write about. Bloggers get exposure by being part of the contest, and the winner or winners receive cash, while runner-ups get some non-cash swag or other prizes. Continue reading