As I was weaving around the Startup Alley streets, I came across Embedle. The name intrigued me. So I made a full stop and turned into embedle’s driveway. This NJ-based startup has tied together a Twitter stream to the actual web page that is be referenced. I received a quick demo from the two founders, Daoliang Yang and Fei Deng.
Instead of tweeting with a boring bit.ly or other short-link generator, you instead use the Embedle service. When someone clicks on the Embedle link, their twitter apps pops up over the referenced web page. Now you can view the tweet stream related to the web page or blog post or YouTube video, etc. and respond without leaving the content.
There’s more. As you embedle, you earn points, which can be cashed into buy sponsored links on their app. They’ve dedicated a small bit of real-estate at the bottom to promote related content. So they will figure when your content is relevant to someone else’s Embedle and then display it. Clever.
Want to see what the Embedle app looks like? Click on the Embedle link for this post here.
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