Snooozy is another one of those disruptive apps that brings formerly expensive technology to an underserved market. In this case, it’s live polling technology now made affordable for smaller TV and radio stations. Belal Hummadi, CEO and Founder, gave me a crash course in producing a live TV poll at his TechCrunch booth. The important value prop here is that you don’t need any kind of tech background.
Hummadi showed me how to create the polling question with yes/no or multiple choice answers. A hypothetical TV stations can then push this out to the live broadcasting system. In the backend, Snooozy is aggregating responses from SMS and voice calls–they handle the IVR as well. There’s no special programing required.
It’s true there are other solutions out there, but it usually requires mastery of an SDK. That acronym is, thankfully, not to be found in their marketing.
Besides phone interactions, Snooozy lets you also push polls out to Facebook, Twitter, and Google+. The software will pull in responses from both social media and voice interactions for a total picture. The Snooozy analytics breakdowns answers across various dimensions: by media source, across a time period, and depending on the information available, also by area code.
I was impressed by the simplicity and power of Snooozy.