Bantam Live just announced that they had been acquired by Constant Contact, the e-mail marketing company.
We reviewed Bantam Live’s cloud-based social CRM product in October. We thought it was a solid solution for small businesses looking to centralize their Excel-based (and perhaps napkin-based) sales contacts and task lists.
Constant Contact also had positive feelings about the product, paying $15 million for the company (read: its Ruby on Rails platform).
According to the press release, Constant Contact plans to use the Bantam platform to “create a unified repository of data across all channels, including clicks, email opens, survey responses, event participation and social media interactions.”
Current Bantam Live customers get a bonus: they can use the product free of charge until the integration with Constant Contact is completed.
Bantam’s staff will remain based in their SoHo office’s in New York City
Related articles
- Bantam Live: A Look at Small Business CRM (technoverseblog.com)
- Acquisition of Social CRM Company Creates Opportunities for Small Businesses and Nonprofits (blogs.constantcontact.com)
