HTM 3/21/11: IT Doesn’t Matter, Customer Experience Does

I had a lot of fun listening to Craig Kanarick, the co-founder of Razorfish, the proto-interactive agency, at last night’s Hoboken Tech Meetup.

I could definitely envision him pitching Fortune 500 companies during the dot-com years and explaining the Web to the “suits”. Did he really do a presentation once-upon-a-time with his hair dyed blue?

No matter. He’s still at it, and yesterday he radiated lots of thought beams on the current digital technology environment. As part of his talk, Kanarick delivered a completely entertaining and spot-on summary of our post-WW II consumer economy—rise of marketing, power of brands, and now the preeminence of real-time on-demand media.

One idea of his that most resonated with me, considering the context of speaking at a tech meetup and having just followed a few demos, is the challenge of being a tech entrepreneur when there is so much open and available IT.

Paging Nick “IT Doesn’t Matter” Carr!Continue reading