Quixey: Applification or Bust

I like the idea of Quixey.

It has the Google-like cyclops interface —a single search box— but instead of searching the web, it’s looking for apps from the crowded shelves of mobile app stores.

I saw Quixey for the first time at TechCrunch Disrupt last week. I discovered this well funded company—cash from Eric Schmidt’s fund— around the corner from the Startup Alley area, in the more exclusive sponsored neighborhood.

After talking with the Quixey gang, I learned that instead of searching on app descriptions alone, their software culls blogs, forums, and social media to accumulate additional descriptive content.

So how does it do?Continue reading