If tweets are the short form of a blog post, then what’s the short audio equivalent for a podcast?
I found the answer at Shoutomatic’s booth talking to its co-founder and COO Michael Levy. The idea is simple: why not give give the people the power to quickly record short audio messages or shouts, and tweet out the embedded link or post it onto a FaceBook wall?
There are other, more cumbersome ways to do this kind of thing in the Web world.
Shoutomatic, though, is its owns ecosystem and social network—profiles, real-time shout stream, follow-follower model, etc.
Most intriguing to me and a powerful differentiator of this service is its celebrity shouters, which include Andy Dick, Eurythmic’s Dave Stewart, rapper Chuck D, Danny Bonaduce, and American Idol winner Bo Bice.
Celebrity and branded shouts are really the core of the for-pay business of this startup.