Kikin Edge: Likable, Not Lovable

I recently received a gentle reminder that Kikin, a browser plugin that brings additional relevant content to Google search results has been updated and is accomplishing more than, as some blogger put it, filling in feature holes.

That blogger would be me, and the Kikin version I was reviewing at the time was duplicating the functions of Google’s left navigation column—the one that, um, brings you more relevant  content.

In February, Kikin revamped their Firefox plugin, it’s now called the Kikin Edge.

Time to take another look at it.

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Kikin: Hole Filling Is Not a Business Model

Kikin is a NYC startup that, as their web copy says, “brings you more relevant posts, tweets, videos, and other cool stuff from popular sites,” by automatically displaying interesting links on your browser page.  Its proposition is that you trust your social network, so the Kikin software trolls your Twitter and Facebook streams for relevant content that has been contributed by friends, family, and co-workers.

This idea is especially powerful when making purchasing decisions, less so for knowledge areas  involving, say, the new FCC policy on cable set-top boxes.

This small company garnered some good press about a year ago.

Since then Google has been busy filling in a few of its holes, a platform tweak that will ultimately force  niche players to, well, find a new niche in the ecosystem.  Of course, Google has also been expanding the pond with products such as  Google Wave, Google Buzz,  and Google Predict.Continue reading