FanGager and Finding Fan Value

At the beginning of my call with Eran Gefen, CEO of NYC-based, FanGager, we talked about how CRM 2.0, and even social CRM are not particularly appropriate labels to describe his company.

FanGager software lets businesses measure the frequency of wall posts, tweets, likes, and other social interactions, as well as visitors engaging with surveys, trivia questions, and actual games, like collecting virtual cupcakes.

And FanGager does, ahem, measure and reward customers who actually purchase products.Continue reading

Tech Meeting Across the River (Hoboken Tech Meetup)

Hoboken Tech Meetup is a nice counterpoint to the goings on across the Hudson. Though I enjoy the big-city excitement of the NYC version, the Hoboken Meetup I went to last night at Stevens Institute’s Babbio Center also had its share of fun, Jersey style.

I loved when Michael Streko of Knowem (Belmar), social media trademark protection firm, said he sucked at Powerpoints before he launched into his speedy presentation, which had maybe two slides. I get it: we’re not fluff-meisters, we got products that sell and make money.

On this point, Streko stated that his site was profitable within an hour two hours after launch.

Take that NYC startups!Continue reading