Taap.it Reaches $2.4 Million in Transactions

Taap.it, the geo-aware classified mobile app that launched at TechCruch Disrupt in late May, has experienced impressive growth in the last two months.

They’ve seen $2.4 million in transactions cleared through their online marketplace

With the Taap.it iPhone (and Android) app, sellers post a picture of the item they wish to sell along with embedded geo-data. Buyers search using distance and keyword parameters.

The focus here is, of course, on local business, and the assumption is that delivery and payment can be handled without any messy third-parties—perhaps the whole transaction can be settled at the local coffee bar.

The service is currently free, but with some of the merchants they’ve signed up — restaurants (T.S. Ma), and NYC clothing boutiques (Harlem Heaven Hat Store)—you can see the potential for premium services as well.

Doing some back of the envelope calculations, I figure about 40,000 transactions at about $50 per item or service.

I am impressed.

Clarification: That’s $2.4 million in posted items. Currently, this peer-to-peer service has no way of knowing if a transaction has completed.

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