Samsung Tab: Good Reviews (with disclosures)

While you were asleep this morning, Samsung officially launched Tab, its 7″ Android 2.2 tablet at the IFA show in Berlin.  There’s lots of coverage from the likes of Endgadget, PC World, TechCrunch, Huffington Post, etc.  Some are calling it a larger version of the Samsung Galaxy S, which to my mind is a compliment.

Last month, Dr. Smartphone and I went to Samsung’s retail store in New York City to visit with the Galaxy smartphone.  We both came away feeling this was the device to give Apple’s iPhone a smartphone inferiority complex. We were completely blown to pieces by its fluid video playback of Avatar.  It also seems to me that the Tab will  be breathing down iPad’s virtual neck over the next few years—1024×600, 1GHz Cortex A8,  HD replay, and many of the same Hub apps as the Galaxy.  Supporting both  2.5G GSM and 3G HSPA, Tab will be released in Europe first, and then ultimately the United States.

The reviews were very positive, and I think the excitement is entirely warranted.  What struck me was that many of  the reviews disclosed the writer’s travel expenses had been paid for by the show’s organizers or Samsung themselves. This is clearly a consequence of the  FTC’s new guidelines on “material connections.”

Almost wish I was in Berlin at this event, and getting my mitts on  Samsungs latest gadget.  The Tab is important news, and I certainly appreciate getting a fuller picture from all the separate nuggets of information I’ve extracted from the bloggers I’m reading.

Yes, I have been noticing more and more disclosures on the Web, which is a positive development.  The reason?  The Federal Trade Commission’s longstanding rules on material connections were recently clarified for the blogosphere. The relevant guideline is:

“Bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.”

There will be a $11,000 fine per post for violaters. Enough said.

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