Unsurprisingly, millions of consumers turned to social networks including Twitter to discuss their favorite ads. According to social media monitoring service Trendrr, the four top gaining Super Bowl ad brands on Twitter within the last 24 hours were Dockers (+307%), Boost Mobile (+161%), Emerald Nuts (+150) and Disney’s Alice in Wonderland (+120%).

Leena Rao, Tech Crunch, Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web?